Partner Spotlight: Avanxo

Company: Avanxo
Location: Latin America
Market Served: Enterprise, SMB
Website: www.avanxo.com

This week we heard from Patricia Sema, Infrastructure Solutions Manager at Avanxo, a leading Latin American reseller, to find out more about her organization.

BetterCloud: When was your organization founded?

Avanxo: We started in 2003 focused on cloud computing solutions and were the first Salesforce.com partner in Latin America. Since then, we’ve grown to over 200 employees with offices in 4 countries and business all over the region. We signed our partnership with Google as the first Google Apps partner here in Colombia in 2009 and have since built a partnership with Google that ultimately provides value to our customers.

BetterCloud: What led to the founding of your company?

Avanxo: We saw an opportunity in the then-emerging cloud computing arena. There was a lack of familiarity in the region with cloud computing and the associated benefits – affordability, scalability and so on.

BetterCloud: How has the market changed since you started as a Google Apps reseller?

Avanxo: Google Apps is now mainstream. We made a bet and we were pleasantly surprised with the rapid evolution of the suite. The way people like working has definitely changed – people constantly request more functionality and access to different platforms – so in a way users are helping to grow the spread of Apps and the cloud. In our region, there’s a healthy demand for cloud applications like Google Apps from SMBs and larger corporations alike.

BetterCloud: Does your company have a certain speciality?

Avanxo: We specialize in enterprise and mid-market customers all over Latin America and have a lot of experience in the financial services, insurance, manufacturing, oil and gas and retail industries.

BetterCloud: Can you tell us one thing about your company we wouldn’t find out from your website?

Avanxo: We are the only Latin American company named to Talkin’ Cloud’s Top 100 Cloud Computing list – we actually made the top 50! We also have an internal contest going here based on the Google Apps certifications achieved by our team members. I’m proud to see how our team is really becoming a group of “rocket scientists.”

BetterCloud: What is your favorite BetterCloud feature?

Avanxo: Definitely the dashboards! We love the metrics and the stats that FlashPanel provides to help admins understand how their instance of Google Apps is performing. It’s really awesome! The home page alone shows how your licenses, storage and Drive sharing are doing, all in one view.

BetterCloud: What do you hope to see from BetterCloud in the future?

Avanxo: We are excited about all of BetterCloud’s newest features, but would love to see more functionality that will help admins save time. Plus anything that allows admins to take actions in bulk is greatly appreciated.

BetterCloud: What do you hope to see from Google Apps in the future?

Avanxo: That’s a great question! Google always surprises us with new things that we didn’t even know we needed. However, I think pricing diversification would be well received by the market.

BetterCloud: What are your company’s plans for the future?

Avanxo: We want to expand our operations into more countries in the region and enable new partnerships with other cloud computing vendors to provide more value to our existing customers. We’re now hiring new talent to cover our growing requirements.

BetterCloud: Favorite cloud service your company uses, other than Google Apps?

Avanxo: We practice what we preach–we use Salesforce.com as our CRM, we track our performance and objectives with SuccessFactors, manage our help desk using ServiceNow, host our website and other applications on AWS and we collaborate and communicate using Google Apps integrated with other third-party applications. We’re 100% cloud.

BetterCloud: What’s the best thing about working at your company?

Avanxo: We’re very selective in hiring–we don’t hire jerks, we’re not merely looking for professionals skills, we also want well rounded human beings. These practices create a very nice working environment.

BetterCloud: Why should someone looking to “Go Google” work with you?

Avanxo: Avanxo is a pioneer in bringing the benefits of cloud computing to companies in Latin America. We’ve deployed more than 350 projects in 11 different countries and have helped our customers optimize their business processes and accelerate their adoption of the leading cloud technologies solutions in the world including, of course, Google Apps.

For more information on all of our partners, visit bettercloud.com/partners.